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The Art of a Well-Built Brand
By Hugo Vargas for Aspen Business Connect

Chris Rubin Creative (CRC) is laser-focused on driving growth for small and medium-sized businesses through thoughtful, processed, oriented due diligence with brand strategy and message. They work with sharp, open-minded founders ready to evolve and work with the art of a well-built brand. Together you become a compelling force in driving growth for your business using a process that produces a Brand Identity uniquely authentic to your business. It is compelling and emotionally resonant messaging that aligns your brand essence with the needs and interests of a specific target audience. This messaging makes people want to know more about you, gauge your brand, and tell their friends about it.

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Aspen High celebrates tenacity of class of 2023
Rich Allen, Aspen Daily News Staff Writer

The loudest ovation of the 2023 Aspen High School commencement ceremony on Saturday went to Ricardo Saucedo.
His classmates, staff and those in attendance at the Benedict Music Tent rose to their feet and applauded him following his speech as the “pyramid speaker" for the class, a new role this year at AHS wherein the designee is selected by their classmates to represent them at graduation. Saucedo stirred emotions not only among the crowd but even himself as he thanked his family for getting him to this point: graduating as summa cum laude — another new tradition at the school — for...

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